The company has added a new generative AI interface that will allow enterprise users to generate applications through natural language prompts.
Creatio has released a new version of its low-code development platform, Creatio 8.1 Quantum, based on five core components, including the new Quantum architecture, composable CRM apps, ready-to-use components, generative AI integration, and a no-code governance app.
“The new Quantum architecture consists of components, building blocks, and applications that can be assembled into end-to-end business products without the need for any technical skills,” said Andie Dovgan, Chief Growth Officer at Creatio.
“This composable approach to application development allows non-technical users to take available components and combine them into digital products at speed and scale,” Dovgan added.
Creatio has added over 100 ready-to-use components and blocks to the Quantum release. This includes blocks and components for timelines and approvals, a communication panel, mini pages, editable lists, timers, messaging components, mobile app components, prompts, and decision paths.
The company has broken down all the features and components of its CRM suite, including marketing, sales, and service, to deliver them as Lego-like blocks. This approach, according to Dovgan, is the result of macroeconomic uncertainty that affects companies' ability or willingness to spend on technology platforms or products.
“Many of our customers tell us they only want to pay for what they want to use,” Dovgan said, adding that most vendors don’t have a composable approach to CRM, so companies have to buy an entire offering while only using 10 to 20 percent of the included features.
The launch of Quantum allows businesses to use applications included in the CRM suite independently or in combination with each other, the company said.
Composable CRM applications include Customer 360, lead and opportunity management, order and contract management, sales forecasting, productivity, campaigns, email marketing, event management, digital advertising, case management, and knowledge management.
Last year, Creatio released its Atlas version with capabilities and features including an updated and unified codeless development console, an AI-assisted UI/UX framework configurator, and the ability to more easily reuse already designed components at any stage of the app development process.
Generative AI Integration and Governance Application
Creatio has also integrated generative AI into the Quantum release of its low-code development platform to help enterprise users build applications faster.
This integration, which will be available through Application Hub, will allow enterprise users to pre-manage an application using a natural language prompt, Dovgan said.
In May, the company announced that it had partnered with OpenAI to integrate a ChatGPT connector into Atlas and its CRM products.
Additionally, the Quantum version incorporates several CRM-focused use cases, such as a built-in AI assistant and the ability to generate human-like responses to email, chat, and phone conversations.
Another addition to the Quantum release includes a new governance app that acts as a guardrail for apps built on the low-code platform.
"The app includes a comprehensive list of automated governance and compliance checks, including external regulations, security requirements, and internal audits, among others," Dovgan said, adding that the app allows companies to identify and escalate issues, monitor application health in real time, and perform audits.
The Quantum version, which has been made available to the general public, is available for a free trial period of 14 days.
